work-related blogging

so a big part of my specific job at my agency deals specifically around marketing cameras and camcorders. the way our team is structured, we're kinda divided up in different categories - computers, television, digital imaging. i fall into the digital imaging category.

cameras have a lot of really amazing features these days and one of the challenges we're presented with is how to illustrate those features so that people understand them easily and understand the benefits of owning one brand of camera over another.

nikon just recently did a new campaign illustrating a feature called "face detection". this is where the camera has the ability to automatically find faces and focus in on them. i've never seen a better visual for this feature than this ad:



look closely for the full joke. it's pretty brilliant. well done, nikon.

i wish we had the opportunity to be this edgy/creative/funny.

hooray advertising!